In 1761, Johann Gottlob Lehmann found an orange-red mineral in the Ural Mountains which he named Siberian red lead. Though misidentified as a lead compound with selenium and iron components, the material was in fact lead chromate (PbCrO4), now known as the mineral crocoite.
In 1770, Peter Simon Pallas visited the same site as Lehmann and found a red "lead" mineral that had very useful properties as a pigment in paints. The use of Siberian red lead as a paint pigment developed rapidly. A bright yellow made from crocoite became a very fashionable color.